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Let your designs speak to your audience on a deeper level

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"Concise and informative. Useful for any designer, easy to understand, and fun to read!"

Don't be a good designer when you can be a great one!

Times are changing. Today and in the future, to get the best results, to really create meaningful connections through design, we need to move beyond preconceptions of old, and into the world of affective design.

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With affective design, we appeal to emotions and feelings, which creates better:

  • Engagement

  • Retainment 

  • Brand Recognition


Combine that with the power of contrast we can design for better:

  • Visibility

  • Conversion 

  • User Experiences

This book is the ultimate introduction and handy reference to both!

Every market is getting more and more saturated.


It is more important than ever to make your designs stand out, be noticed, and to convey your message. This book will give you an excellent jumping off point to move beyond conventional design and beyond the competition.

Who is this book for?

  • Industrial designers

  • Engineers

  • Architects

  • Graphic designers

  • Interior designers

  • UX designers

  • Web designers

  • Artists

  • Marketers

  • Anyone who makes aesthetic decisions

Industrial Design Car Sketch 2

Whether you are new to design and want to learn new concepts, or are a seasoned professional looking for a refresher, there is use in this book for you. 

So what's in the book?

Well for starters, here's the table of contents:

  1. Why Design Matters

  2. Contrast in Design

  3. Colors in Design

  4. Shapes in Design

  5. Materials in Design

  6. Additional Resources

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There are tons of diagrams and visual aids for quick reference. And a host of information and statistics based on the latest research and psychology studies.

Also, a lot of extra reference material that you might find useful is included as well!

You can read the entire first chapter here: Link

And you can read excerpts from the book in these blog posts:

Painted Squares
Who is this book for?
What's in the book?
Buy Now

So what are you waiting for?

Up your design game today!


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EBook (.pdf)


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