Xbox's Naming Convention is a Masterclass in Design Failure Calling the third-generation console the "Xbox One" is the kind of naming paradox that only a massive committee of monkeys could conjure, especially when you don't follow it up by calling the next console the "Xbox Two" In the world of technology, a product's name is its identity, its shorthand, and its promise to the customer. When a naming convention is clean, logical, and consistent, it reduces friction, aids mark

Just like a house, your product needs "curb appeal" to attract attention and make a strong first impression. In the competitive...

The Draftsman Multi-tool. One of BRACE Design's first products. Designing a product is an exciting journey, but the ultimate goal for any...